HUMAN LAYER

Copy, clarity, and strategic storytelling

Human Layer is the writing studio of Andy Schnell.
An independent copywriter and creative strategist.I help emerging brands find their voice – sharper, cleaner, and made to resonate.

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© Human Layer. All rights reserved.

Work

The full portfolio’s in the works — a bit like most creative projects: always evolving, rarely finished.
If you're curious about past collaborations or want to see something specific, just drop me a message.
I’d be happy to share the right kind of work for what you're building.
Meet my grandmother; she's keeping an eye on things.
The portfolio’s still taking shape. She’s making sure I get it right.

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WHAT I DO & WHY

I’m Andy — a writer, creative generalist, and brand strategist with a sharp pen, a sharper eye, and 30+ years of perspective packed into a much weirder-than-average life.I help independent, purpose-driven brands find their voice, define their edge, and turn abstract ideas into clear, compelling offers that sell.Why? Because your audience needs to hear you — and that changes everythingMy path isn’t a corporate ladder — it’s a winding route through subcultures, startups, philosophy books, and the sharp end of reinvention. I’ve built blogs that punch above their weight, ghostwritten for founders, and helped niche businesses shape identities that actually land.Whether we’re starting from scratch or cutting through the noise on your homepage, I bring story, depth, and direction — without the dead weight.

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Language that captures a brand’s ethos — and makes founders feel seen.
Strategic storytelling that makes people feel, think and click.
Web copy, emails, landing pages and blog content that earns trust and drives results.
Your voice, distilled to its most powerful form: clear, compelling and impossible to ignore.
SEO-friendly content that works for both humans and algorithms.I work with startups, creators, coaches and independent brands doing something a little different. I treat every project as a collaboration, not a transaction.We’ll work with structure, curiosity and the right questions — not a formula.Let’s make something honest, compelling, inescapable.
If you’re building something that matters, I’m here.